Marketing and Promotion

Marketing Aims and Objectives

    • To create a marketing plan with the Cyprus Tourism Organization promoting Cyprus as a Spa destination.
    • To establish a Cyprus Spa Association as a professional information and assistance centre for professionals in Cyprus spa industry (statistics, market research, spa developments journalist/media etc)
    • To promote joint marketing programs among spa clients.
    • To support members with valuable spa related information.
    • Cyprus Spa Association collects a data and information base with health- and spa related information with the following differentiation (specific information categories)
    • Consumer research information, trends
    • Industry information, trends
    • Other interesting topics of spa business
    • Journalist database
    • Cyprus Spa Association conducts annual Market Research with its members and cooperates with education establishments to further research in the European Spa Industry.
    • Information and press release regularly communicated to the press/media.
    • Regular articles/features with International spa magazines.
    • Cyprus Spa Association will prepare a newsletter twice a year targeted specifically for members and a comprehensive reference guide for spa users.